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Steve Soboroff for
Mayor of Los Angeles
15477 Ventura Blvd.
Suite 300
Sherman Oaks, CA 91403
Campaign Headquarters
Phone (818) 981-9317
Fax (818) 981-9550
Email
Fundraiser Info
Phone (818) 905-5420 |
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Top: Steve delivers a speech at at the Valley Radisson hotel during the second Soboroff for Mayor Volunteer Festival, which drew 300 participants.
Bottom: Steve with two members of the USA Gold Medal winning Women's World Cup Soccer Team. |
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New Times Los Angeles: "Soboroff... Made Up The Most Ground Since February And Is Leading Among Westside And Valley Voters."
Excerpts From...
New Times Los Angeles
SEE NO EVIL
By Jill Stewart
In the campaign being waged by businessman Steve Soboroff... real estate agents are volunteering their phones and office space because they are so buoyed by his plan to break up L.A. Unified School District into numerous small school districts. Many analysts believe the breakup is required if test scores are ever to get turned around and if the dramatic middle-class flight from Los Angeles, so starkly illustrated in the new U.S. Census findings, is to be stopped.
When you call Soboroff headquarters in Encino, you'll hear the voice of comedian Bob Saget. Lots of Hollywood types believe in Soboroff's aggressive talk about ending runaway film production, and in his plan for a simple, predictable business tax. (The unimpregnable tax system created by our foolish City Council reads like an algorithmic chart.)
Polls by the L.A. Times and KABC-TV Channel 7 now show a tight three-way race, with Soboroff and Villaraigosa gaining dramatically while support for Hahn -- the frontrunner in February -- is at a standstill with 23 to 24 percent of the vote. Soboroff, an unknown four months ago despite being the longtime city parks commission president and leader emeritus of Big Brothers of Los Angeles, made up the most ground since February and is leading among Westside and Valley voters. Villaraigosa leads among Latino and liberal Jewish voters and, in the KABC poll but not in the Times poll, has overtaken Hahn as the frontrunner.
There was little hope left for other well-known contenders, City Councilman Joel Wachs, state Controller Kathleen Connell and U.S. Congressman Xavier Becerra.
This means that if you are just a typical Angeleno, completely disconnected from politics -- unable, even, to pronounce the names of the leading mayoral candidates -- you are still a major player in this election. (You might like to know that the tricky names are pronounced So-Burr-Off and Vee-yuh-Ruh-Go-Suh.)
The 15 percent of voters who are undecided, plus the 30 percent of voters in the Times poll who indicated they might still switch candidates, will choose the two finalists for mayor. A voter turnout of about 580,000 voters -- or 37 percent of those registered -- is expected, and just 130,000 votes is considered enough to make the June runoff.
Soboroff is going after the undecideds and potential vote-switchers with a TV ad featuring a pitch by Mayor Richard Riordan, an endorsement from well-liked Arizona Republican Sen. John McCain, and his populist Traffic Busters message. This is his plan to ban all construction during rush hour and turn Sepulveda Boulevard into a reversible one-way road over the mountains between Westwood and the Valley.
By handing out Traffic Buster bumper stickers to gridlocked motorists at the corner of Sepulveda and Ventura boulevards recently, Soboroff cleverly landed on TV news -- a feat because most TV news stations are managed by ignorant boobs who ignore mayoral races.
I do not support the federal consent decree approved by the current City Council that gives the federal government oversight of the Police Department. The consent decree is already a nightmare. The federal judge assigned to the case is meddling and, as a result, the decree remains unsigned and unofficial.
On this issue, I have only Soboroff in my corner. Other mayoral candidates -- especially Villaraigosa, Wachs and Hahn -- are wildly in favor of federal control. They will live to regret it. Every city that has agreed to federal control of its cops has seen its crime rate skyrocket and police morale plunge.
Hahn is the most realistic on schools, although I prefer Soboroff's and Wach's far superior plan to break up the district altogether.
... now that you know how to pronounce all their names, I expect you to get of your own dithering duff, join the strange people who live in L.A.'s universe, and actually go to the polls to vote on April 10.
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