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Steve Soboroff for
Mayor of Los Angeles
15477 Ventura Blvd.
Suite 300
Sherman Oaks, CA 91403
Campaign Headquarters
Phone (818) 981-9317
Fax (818) 981-9550
Email
Fundraiser Info
Phone (818) 905-5420 |
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Top: Steve delivers a speech at at the Valley Radisson hotel during the second Soboroff for Mayor Volunteer Festival, which drew 300 participants.
Bottom: Steve with two members of the USA Gold Medal winning Women's World Cup Soccer Team. |
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Daily Breeze Endorses Steve for Mayor -- A "Results-Oriented Go-Getter!"
DAILY BREEZE -- OUR VIEWS
A results-oriented go-getter
Make no mistake about it: The six leading contenders for mayor of Los Angeles form an impressive field of candidates: one statewide officeholder, a congressman, a state legislative leader, two veteran elected city officials and a businessman who has been one of the city's behind-the-scenes problem solvers.
They each deserve praise for speaking candidly about what needs to be done to make L.A. a better city. That means expanding and empowering its middle class rather than presiding over a widening gulf between the very rich and very poor.
There are many areas of agreement among the six, but there are also differences in style and substance:
Xavier Becerra. The former state legislator now represents the 30th Congressional District, which includes Hollywood, Chinatown and Eagle Rock. Friendly and soft-spoken, Becerra is banking on grass-roots people power to propel his campaign into the June runoff. He vows to use his federal and state legislative expertise to see that Los Angeles gets its fair share of funding.
Kathleen Connell. The state controller has a solid business background and would bring a financial-watchdog perspective to city government. Credit Connell with bringing a wealth of ideas to the race, including an ambitious plan to create 100 city-sponsored charter schools to improve academic performance. She is among the most committed to police reform and has drawn praise from environmentalists for her opposition to the Playa Vista project.
James Hahn. A four-term city attorney and former controller, Hahn's low-key manner, moderate stances and well-known name make him the front-runner. During his career, he's fought well-publicized battles with slumlords and tobacco companies. Most recently, he helped negotiate the federal consent decree designed to improve police conduct and accountability.
Antonio Villaraigosa. The former state lawmaker's personal story, from defiant teen-ager and dropout to speaker of the state Assembly, is inspiring. He has shown an ability to oversee multimillion-dollar budgets and work with people of different political viewpoints. Perhaps more than any other candidate, Villaraigosa seems driven to unite the city's diverse population.
Joel Wachs. The 30-year City Council veteran has a well-deserved reputation for honesty, openness and being a watchdog for taxpayers. A fiscal conservative and political independent, he has the endorsement of the Howard Jarvis Taxpayers Association.
The candidate we find most compelling, however, is real estate broker Steve Soboroff. Despite having never held elective office, Soboroff is steeped in the workings of city government and has a strong record of accomplishment as Mayor Richard Riordan's senior adviser. His description of himself — “a problem solver, not a politician” — tends to sum up his appeal.
The lone Republican in the race, Soboroff served as president of the Recreation and Parks Commission from 1994 until February of this year and previously served on the Harbor Commission. He has been involved in issues affecting the Harbor Area, including the development of a consensus plan to turn White Point into a nature preserve and the creation of new youth soccer fields.
Soboroff is also credited with jump-starting negotiations with Southern Pacific Lines to get the Alameda Corridor project moving. That project will move goods to and from area ports more efficiently.
He opposes expanding Los Angeles International Airport beyond its current configuration, though he would like to move forward on technological innovations and mitigation measures to deal with current traffic problems and make the airport a safer place.
Reflecting his can-do management style, Soboroff promises to work more closely with City Council members and their staffs than Riordan has done. He also wants to use his “people skills” to connect with constituents and city workers on a more personal level.
As for mass transportation, Soboroff favors limiting the the Metropolitan Transportation Authority's role to improving bus transit. That means keeping the buses clean and running on time, and making the system easier to use. He advocates joint-powers authorities to build other types of mass transit such as light rail.
On Playa Vista, he takes a reasonable view. Soboroff favors preserving the land west of Lincoln Boulevard as open space and allowing mixed-use development to the east, with emphasis on green space and affordable housing.
Above all, he projects an image that puts tangible results above press conferences, endless studies and political promises. That's something Los Angeles desperately needs if it is to expand its economic base and see more people share in its richness.
On Tuesday, Los Angeles voters should choose Steve Soboroff as their next mayor.
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