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Steve Soboroff for
Mayor of Los Angeles
15477 Ventura Blvd.
Suite 300
Sherman Oaks, CA 91403
Campaign Headquarters
Phone (818) 981-9317
Fax (818) 981-9550
Email
Fundraiser Info
Phone (818) 905-5420 |
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Top: Steve delivers a speech at at the Valley Radisson hotel during the second Soboroff for Mayor Volunteer Festival, which drew 300 participants.
Bottom: Steve with two members of the USA Gold Medal winning Women's World Cup Soccer Team. |
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LA Daily News Endorses Soboroff For Mayor! "We need a leader, not a ditherer."
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LOS ANGELES DAILY NEWS
Sunday, April 1, 2001
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SOBOROFF FOR MAYOR
Businessman is a problem-solver
FIVE of the major candidates for mayor of Los Angeles are professional politicians willing to say whatever it takes to get elected.
No thanks.
Steve Soboroff is a businessman who will do whatever it takes to make Los Angeles a better city.
That's the plain-speaking difference between the candidates and the bedrock reason that people who really care about Los Angeles should vote for Soboroff on April 10.
The stakes are high.
Los Angeles is in grave danger of becoming a nightmare city, with rich enclaves on the hillsides and masses of poor in the valleys and basins. That leaves no room for the middle class -- the heart of any healthy community.
Unfortunately, a generation of ideological madness and bumbling mismanagement has chased away much of the heart and soul of the City of Angels -- the city's middle class -- and made it tough for hard-working people to get ahead.
Soboroff is a problem-solver and the city has a lot of problems.
As an unpaid special adviser to Mayor Richard Riordan, he has confronted dozens of thorny issues and gotten results. He pushed through the Alameda Corridor transportation project, reinvigorated dilapidated parks and supported Staples Center, among many others.
As head of the citizen's committee overseeing Los Angeles Unified's spending of the $2.4 billion Proposition BB bond issue, Soboroff challenged the bureaucratic bunglers in the district's facilities division at every turn, exposed much of their waste and prevented even more.
Soboroff has the qualities Los Angeles needs in its next mayor, a person who must grapple with reform and a demoralized LAPD, rising crime rates and poor paramedic services, crumbling sidewalks and broken sewer mains, inadequate youth programs and deteriorating neighborhoods -- to name a few of the problems that threaten to tear this city apart.
This election is a defining moment for Los Angeles. Voters will pick a mayor who will either embrace dramatic change for the better or perpetuate a long history of failure to recognize this city belongs to the people, not the politicians.
And unless there's fast action, the next mayor might go down in history with the dubious distinction of having presided over the breakup of the city.
Soboroff surely isn't the smoothest campaigner and hasn't made the grandest promises. He's been accused of having a temper and sometimes getting mad and even being overly aggressive when he feels passionately about a matter -- anxious to get things done.
Imagine a mayor like that for L.A.!
We need a leader, not a ditherer. And we certainly don't need a back-room deal maker.
Soboroff deserves your vote on April 10.
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